From Policy Briefs to Powerful Presentations with Essentials

Public speaking is a critical skill for professionals across industries—but when you’re speaking to policymakers and industry leaders about complex EU regulations, the stakes are even higher. That’s exactly the challenge Dr. Brieuc Lits, Public Affairs Director, and Alexander Heusch, Regulatory Affairs Manager, from EDANA faced before their recent high-profile presentations. Watch Brieuc and Alexander here.

Both had to present key regulatory insights to policymakers and industry leaders—ensuring their messages were not only clear, but also persuasive. Through Melanie’s expert coaching and the Essentials self-study training programme, they transformed their presentations from routine updates into impactful moments that strengthened their professional credibility and influenced their industry.

The Power of Effective Communication in Policy & Regulation

EDANA, the association representing the nonwoven industry, plays a vital role in advocating for sustainability and guiding its members through EU regulations. From baby diapers to wet wipes, nonwoven products are everywhere, and ensuring their sustainability is crucial.

That’s why at major industry events—like the EDANA Sustainability Forum in Brussels and Outlook in Rome—clear, persuasive presentations matter. Brieuc and Alexander needed to communicate complex regulatory changes and sustainability guidelines in a way that resonated with industry leaders and policymakers.

But even experienced professionals can struggle with public speaking. Delivering a confident, engaging, and persuasive presentation takes more than just knowing your content. That’s where expert coaching makes all the difference.

How Melanie’s Coaching & Essentials Training Transformed Their Presentations

A Personalised Approach for Maximum Impact

Dr. Brieuc Lits had extensive experience speaking in public, but he knew he had room for improvement. Through Melanie’s coaching, he gained specific, actionable tips on how to structure and deliver a persuasive presentation.

"With Melanie, I really noticed the things that I could improve. She gave me concrete advice that made a real difference." – Brieuc

For Alexander Heusch, the challenge was different. It was his first time presenting in front of such a large audience, and he felt the pressure. But with Melanie’s structured approach, he built confidence, reduced stress, and delivered his presentation with ease.

"Thanks to Melanie’s training, I didn’t feel any stress during my presentation—which really surprised me!" – Alexander

The Flexibility of Essentials: Learning on Your Own Terms

Both Brieuc and Alexander praised the Essentials self-study training programme, which provided on-demand lessons to start or reinforce their learning.

Brieuc found it invaluable because he could focus on key areas for improvement at his own pace.

"The self-study programme was really helpful. If I didn’t have time one week, I could always go back to it later and prepare ahead of my presentation." – Brieuc

Alexander, who only had two to three weeks to prepare, also appreciated the ability to prioritise what he needed most.

"I could go onto the platform, pick my priorities, and focus on what I needed to improve first." – Alexander

This flexibility made the online programme accessible for busy professionals—whether preparing for an important presentation, a critical meeting, or a future leadership role.

The Real-World Impact: Invitations & Career Growth

The impact of Melanie’s coaching was immediate. Brieuc’s and Alexander’s presentations not only engaged their audiences but also led to new opportunities.

• Brieuc was invited to present at an EDANA member company in Italy.

• Alexander was asked to moderate a session at a future event by his General Manager.

For Alexander, the experience added a valuable skill to his professional toolkit.

"Public speaking wasn’t part of my job before, but now I see it as an essential skill that strengthens my career." – Alexander

For EDANA, the impact was equally significant. Their sustainability guidelines were successfully promoted and understood by key stakeholders, ensuring better regulatory compliance across the industry.

Why Every Professional Can Benefit from Presentation Training

Melanie’s coaching isn’t just for beginners or those nervous about public speaking. Even seasoned professionals can benefit.

"I would recommend this programme 100%—not just for people with a big presentation coming up, but for anyone who speaks in public. Even experienced speakers can improve!" – Brieuc

Alexander, also a non-native English speaker, highlighted how Melanie’s coaching helped him refine his language skills for a more polished, professional presentation.

"Her English is perfect, and you learn a lot just from how she speaks. It’s a great programme for non-native speakers." – Alexander

A Toolbox for Every Future Presentation

Perhaps the biggest takeaway from the Essentials programme is that it’s not just a one-time training—it’s a toolbox for life.

"It’s not just for one event or one presentation. It gives you skills and techniques that you can use every time you need to prepare and perform." – Alexander

This long-term value is what makes Melanie’s coaching and her Essentials programme stand out. It’s not about a quick fix; it’s about building lasting confidence and presentation skills.

Want to Improve Your Public Speaking? Get Started Today!

Whether you’re presenting to policymakers, industry leaders, or your own team, strong presentation skills can boost your confidence, credibility and career opportunities.

Start your journey to confident, persuasive public speaking today by downloading my free eGuide:

📥 "Transform Your Public Speaking from Nervous to Confident: 10 Practical Presentation Techniques to Make a Bigger Impact in Every Talk (+ 5 Bonus Tips for Non-Native English Speakers)"

🔗 Download your free guide now

With expert coaching, structured training, and the right techniques, you too can move from simply presenting to truly making an impact.